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Intimately’s Founder on Invisible Disabilities

Dear All Women, My name is Emma and I am the founder of Intimately. I truly believe that every woman, no matter her ability, should have a fun, relaxing and accessible shopping experience. I have tried to curate a few of my favorite brands of lingerie that are cute and practical and fit many different women’s needs. I realize we have many more types of undergarments to curate and I hope to bring that to you soon. I wanted to briefly talk about a topic that has come up a lot as I have begun to launch this project: visible versus invisible disabilities. Frequent questions I get asked are why isn’t every model in a wheelchair? Or why are you...

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